Working Days: Monday to Friday (Saturday & Sunday Off)
Working Hours: 6:00 PM to 3:00 AM
Job Type: Onsite
Location: Lahore
Job Summary:
We are seeking an experienced Performance Marketing Manager specializing in search engine marketing to lead the execution, performance, and growth of paid search campaigns for enterprise-level accounts. This role involves owning the strategy and management of high-value paid search initiatives, leveraging expertise to deliver exeptional performance across large-scale campaigns.
As a key member of our marketing team, you will manage some of the most complex accounts while contributing to broader cross-channel marketing strategies. The ideal candidate will bring extensive knowledge of search engine marketing, exceptional analytical abilities, and a proven track record in high-pressure, fast-paced environments. This role requires proficiency in handling large budgets, optimizing campaigns to meet KPIs, and working collaboratively with cross-functional teams to achieve marketing objectives.
Responsibilities:
Oversee the end-to-end management of enterprise-level paid search campaigns, including setup, daily optimizations, performance analysis, and strategic decision-making.
Monitor and optimize campaigns to achieve key metrics such as ROAS, CPA, CTR, and other performance benchmarks.
Collaborate with cross-functional teams to align search strategies with broader media and marketing initiatives, ensuring a cohesive approach.
Leverage expertise in Google Ads and Microsoft Ads to create and manage impactful campaigns tailored to achieve business objectives.
Analyze campaign performance data to derive actionable insights, using matrix analysis and data-driven decision-making to guide strategies.
Provide regular performance updates to management, proactively identifying areas for improvement and opportunities for growth.
Develop training materials and lead knowledge-sharing sessions to enhance the team’s expertise and capabilities
Stay current with trends, tools, and best practices in paid search marketing to maintain a competitive edge.
Requirements:
5–7 years of hands-on experience in performance digital marketing.
At least 4+ years of expertise in Search Engine Marketing (SEM), including campaign development, keyword research, bid management, ad copy optimization, and performance reporting for enterprise-level accounts.
Extensive experience managing campaigns on platforms such as Google Ads (Performance Max, Shopping Ads, YouTube Ads, Dynamic Search Ads, Local Campaigns, Demand Gen) and Microsoft Ads.
Proficiency in tools like Google Analytics, Adobe Analytics, Microsoft Excel, and the Google/Microsoft Office Suite.
Strong expertise in Google and Microsoft platforms, ensuring the efficient management of paid search campaigns.
Deep understanding of marketing funnels and the role of paid search in the broader customer journey, from awareness to conversion.
Strong analytical skills with the ability to perform matrix analysis, interpret data, generate insights, and translate them into actionable strategies.
Excellent communication and presentation skills, capable of conveying insights to both technical and non-technical audiences.
If you're a seasoned performance marketer passionate about driving growth through search campaigns, adept at leveraging Google and Microsoft expertise, and skilled in data-driven decision-making, we’d love to hear from you!
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