Job Summary:
We are seeking a strategic and results-driven Media Buyer to manage the planning, execution, and optimization of paid media campaigns across digital and/or traditional channels. The ideal candidate will have a deep understanding of audience targeting, media platforms, and ROI-driven strategies. The candidate will work closely with the marketing team to ensure media buys align with campaign goals and deliver measurable results.
Responsibilities:
Plan, negotiate, and purchase media across platforms such as Google Ads,Facebook/Instagram, TikTok.
Analyze campaign performance and adjust strategies to optimize return on ad spend (ROAS).
Conduct market research to identify audience trends, media habits, and competitive landscape.
Collaborate with creative teams to ensure ads are engaging and aligned with brand messaging.
Monitor budgets, ensure cost efficiency, and manage invoicing and media billing.
Use tools such as Google Analytics, Facebook Ads Manager, or DSP platforms to track and report on key performance metrics.
Stay up to date with digital marketing trends and platform updates.
Preferred Qualifications:
3-5 years of experience with A/B testing and performance optimization.
Certification in platforms such as Google Ads or Meta Blueprint.
send your resume at mudasirbarii@outlook.com
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