Working Days: Monday to Friday (Saturday & Sunday Off)
Working Hours: 6:00 PM to 3:00 AM
Job Type: Onsite
Location: Near Kalma Chowk Lahore
Job Summary:
We are seeking a dynamic Paid Social Marketing Manager to lead the execution, performance, and growth of paid social media campaigns for enterprise-level accounts. This individual will be responsible for driving paid social strategies across platforms, leveraging their expertise to optimize performance, ensure data-driven decision-making, and achieve impactful results.
As a key player on our marketing team, you will work with complex and high-value accounts while contributing to broader cross-channel marketing strategies. The ideal candidate will bring extensive knowledge of paid social media platforms like Meta (Facebook & Instagram), Pinterest, and TikTok, strong analytical abilities, and the ability to thrive in high-pressure environments.
Responsibilities:
Own the strategy, execution, and performance of paid social accounts, ensuring alignment with business goals and delivering measurable results.
Lead and manage campaigns across platforms including Meta (Facebook & Instagram), TikTok, Pinterest, and emerging social media channels, driving growth and ROI.
Utilize matrix analysis and data-driven decision-making to optimize campaign strategies and performance.
Collaborate with cross-functional teams to ensure seamless execution and integration of paid social campaigns within the broader marketing funnel.
Continuously monitor campaign performance, analyzing data to identify opportunities for improvement and making strategic adjustments to enhance results.
Mentor and develop junior team members, fostering their growth in paid social media marketing strategies and tools.
Explore and implement innovative strategies, new platforms, and emerging trends to keep our paid social offerings competitive and cutting-edge.
Advocate for the role of paid social within cross-channel strategies, ensuring it complements other marketing initiatives to drive holistic success.
Requirements:
4-7 years of hands-on experience in paid digital advertising with a focus on paid social media campaigns.
Proven expertise managing and optimizing campaigns on platforms like Meta Ads Manager (Facebook & Instagram), TikTok, and Pinterest.
Strong proficiency in matrix analysis and the ability to make data-driven decisions for optimizing campaigns.
Excellent analytical and problem-solving skills, with experience in reporting on performance metrics and providing strategic insights.
Advanced proficiency in Excel/Google Sheets, including creating and analyzing pivot tables for performance reporting.
Strong understanding of digital advertising trends, social media platforms, and evolving online marketing strategies.
Exceptional organizational skills and the ability to manage multiple priorities in a fast-paced environment.
A strategic thinker with a clear understanding of the broader marketing funnel and how paid social integrates with other channels.
Self-motivated team player with excellent communication and leadership skills.
If you’re passionate about leveraging data to drive impactful paid social strategies and thrive in managing diverse teams and high-value accounts, we’d love to hear from you!
If an employer asks you to pay any kind of fee, please notify us immediately. HiringMine does not charge any fee from applicants and strictly prohibits listed organizations from doing so.
