Develop and implement social media strategies to increase engagement, brand awareness, and lead generation.
Create and manage a content calendar, ensuring timely and high-quality posts across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.).
Design and write engaging content.
Monitor and respond to comments, messages, and mentions to maintain a strong online presence.
Manage paid advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.), optimizing for reach and conversion.
Analyze performance metrics using analytics tools and report insights for strategy improvements.
Stay updated on industry trends, platform updates, and best practices to keep our social media presence fresh and relevant.
Collaborate with internal teams (design, content, sales) to align social media efforts with company goals.
Requirements:
Experience: Minimum 1-3 years in social media marketing, content creation, or digital marketing.
Skills:
Strong understanding of social media platforms, algorithms, and trends.
Experience with social media management and scheduling tools (Hootsuite, Buffer, Meta Business Suite, etc.).
Ability to write compelling copy and captions tailored to different audiences.
Strong analytical skills to track and optimize campaign performance.
Experience with paid advertising and audience targeting.
Excellent communication and collaboration skills.
Education: A degree in Marketing, Communications, or a related field is a plus but not mandatory.
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