Working Days: Monday to Friday (Saturday & Sunday Off)
Working Hours: 6:00 PM to 3:00 AM – US Hours
Job Type: Onsite
Location: Near Kalma Chowk Lahore
Job Summary:
Creative Experience Designers are pivotal in shaping digital experiences by designing visually compelling and user-centered solutions that enhance customer engagement, drive conversions, and promote brand loyalty. As a key member of the Creative & Digital Experience team, you will bring the brand to life across diverse digital platforms, aligning creative strategies with marketing, merchandising, and overall business goals.
Key Responsibilities
Designing & Mapping Customer Journeys
Collaborate with marketing, merchandising, and brand strategy teams to create seamless end-to-end customer journeys, ensuring that each digital touchpoint is visually engaging, aligned with the brand, and optimized for the best user experience
Design seasonal and event-based shopping experiences on the website and within the app that showcase new collections, highlight promotions, and meet customers' evolving needs.
Conduct research to understand customer behavior and use insights to develop design flows that enhance the overall experience and increase brand engagement.
Iterative Design Aligned with Marketing Goals
Partner with merchandising and marketing teams to grasp key goals for campaigns, product launches, and highlights, adjusting digital creatives to meet these objectives.
Apply an iterative design process to test, refine, and improve assets based on performance data, feedback from stakeholders, and evolving marketing goals.
Work with analytics teams to review campaign performance and use insights to continuously improve and optimize creative assets.
Cross-Channel Asset Creation & Support
Create visual assets for a variety of digital channels, including e-commerce, social media, email marketing, and paid ads.
Ensure designs are optimized for each platform and maintain a consistent brand voice while meeting customer expectations.
Be adaptable to the brand’s seasonal and campaign requirements, providing rapid ideation and production for fast-paced digital initiatives.
Technical Collaboration & Problem-Solving
Understand the technical limitations and opportunities of the website and mobile platforms, collaborating with developers to ensure the feasibility of designs.
Work with cross-functional teams to troubleshoot design challenges, providing creative and technical solutions.
Clearly communicate design requirements to development teams, ensuring the final product reflects the intended UX/UI aspects and is technically sound.
Education & Experience
Bachelor's degree in Graphic Design, Digital Marketing, or a related field
Minimum of 5 years of experience in design and digital marketing
Experience in retail design is a plus
Proficiency in Figma for wireframing, prototyping, and creating responsive designs
Strong expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.), with the ability to create high-quality visuals, animations, and interactive content
Familiarity with UX research methods, such as A/B testing, user interviews, and surveys, to understand customer behavior
Excellent collaboration skills and experience working with cross-functional teams including marketing, merchandising, UX, and technical teams
Experience with project management tools (Asana, Jira, Trello) to manage tasks, monitor progress, and ensure timely coordination
Knowledge of analytics tools like Google Analytics or Adobe Analytics is an advantage
Additional Skills & Behaviors:
Keep up to date with new design tools and methodologies, and integrate them into your workflow to improve efficiency, quality, and creativity
Maintain a customer-centric approach in all design work, creating intuitive, accessible, and engaging experiences
Proactively seek and implement feedback to continuously improve the digital experience
Ability to manage multiple projects and deadlines, ensuring timely delivery of high-quality designs
Strong ability to analyze data and apply insights to enhance creative strategies, improving design performance based on user feedback
Stay informed about the latest trends in e-commerce design, digital marketing, and UX best practices, injecting fresh ideas into the creative process
Engage in continuous professional development, attending webinars and workshops to enhance your design expertise
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