Creative Designer
Reports: Digital Marketing Director
Working Days: Monday to Friday (Saturday & Sunday Off)
Working Hours: 6:00 PM to 3:00 AM – US Hours
Job Type: Onsite
Location: Near Kalma Chowk Lahore
Job Summary:
Creative Experience Designers are pivotal in shaping digital experiences by designing visually compelling and user-centered solutions that enhance customer engagement, drive conversions, and promote brand loyalty. As a key member of the Creative & Digital Experience team, you will bring the brand to life across diverse digital platforms, aligning creative strategies with marketing, merchandising, and overall business goals.
Key Responsibilities
Designing & Mapping Customer Journeys
- Collaborate with marketing, merchandising, and brand strategy teams to create seamless end-to-end customer journeys, ensuring that each digital touchpoint is visually engaging, aligned with the brand, and optimized for the best user experience
- Design seasonal and event-based shopping experiences on the website and within the app that showcase new collections, highlight promotions, and meet customers' evolving needs.
- Conduct research to understand customer behavior and use insights to develop design flows that enhance the overall experience and increase brand engagement.
- Iterative Design Aligned with Marketing Goals
- Partner with merchandising and marketing teams to grasp key goals for campaigns, product launches, and highlights, adjusting digital creatives to meet these objectives.
- Apply an iterative design process to test, refine, and improve assets based on performance data, feedback from stakeholders, and evolving marketing goals.
- Work with analytics teams to review campaign performance and use insights to continuously improve and optimize creative assets.
Cross-Channel Asset Creation & Support
- Create visual assets for a variety of digital channels, including e-commerce, social media, email marketing, and paid ads.
- Ensure designs are optimized for each platform and maintain a consistent brand voice while meeting customer expectations.
- Be adaptable to the brand’s seasonal and campaign requirements, providing rapid ideation and production for fast-paced digital initiatives.
Technical Collaboration & Problem-Solving
- Understand the technical limitations and opportunities of the website and mobile platforms, collaborating with developers to ensure the feasibility of designs.
- Work with cross-functional teams to troubleshoot design challenges, providing creative and technical solutions.
- Clearly communicate design requirements to development teams, ensuring the final product reflects the intended UX/UI aspects and is technically sound.
Education & Experience
- Bachelor's degree in Graphic Design, Digital Marketing, or a related field
- Minimum of 5 years of experience in design and digital marketing
- Experience in retail design is a plus
- Proficiency in Figma for wireframing, prototyping, and creating responsive designs
- Strong expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.), with the ability to create high-quality visuals, animations, and interactive content
- Familiarity with UX research methods, such as A/B testing, user interviews, and surveys, to understand customer behavior
- Excellent collaboration skills and experience working with cross-functional teams including marketing, merchandising, UX, and technical teams
- Experience with project management tools (Asana, Jira, Trello) to manage tasks, monitor progress, and ensure timely coordination
- Knowledge of analytics tools like Google Analytics or Adobe Analytics is an advantage
Additional Skills & Behaviors:
- Keep up to date with new design tools and methodologies, and integrate them into your workflow to improve efficiency, quality, and creativity
- Maintain a customer-centric approach in all design work, creating intuitive, accessible, and engaging experiences
- Proactively seek and implement feedback to continuously improve the digital experience
- Ability to manage multiple projects and deadlines, ensuring timely delivery of high-quality designs
- Strong ability to analyze data and apply insights to enhance creative strategies, improving design performance based on user feedback
- Stay informed about the latest trends in e-commerce design, digital marketing, and UX best practices, injecting fresh ideas into the creative process
- Engage in continuous professional development, attending webinars and workshops to enhance your design expertise
Skills
- Experience in retail design.
- Communication Skills
- E-commerce & digital Marketing
- UX/UI Design:
- Graphic Design & Tools
Job Detail
Experience: 5 Years - 7 Years
Salary: Rs. 350,000 - 400,000
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